Broadcast I Edutainment I Technology
The Woman's Group, founded by Dr. Madelyn Butler, needed an identity that would appeal to women looking for a luxe OB/GYN experience. AdGals got to work, creating a logo with a timeless and refined look and feel, the iconic "W." Marketing materials complemented the refined aesthetic which was translated to signage for brick and mortar along with best practice utility for digital and social. The Woman's Group brand is now highly recognizable in the Florida Bay Area and has grown to claim the spot of largest all-female, privately held group practice in the U.S.