Meet the AdGals™. We’re a team of marketing professionals, creatives, scriptwriters, producers, animators and emerging technology development professionals devoted to producing meaningful strategy and branding combined with rich media experiences for our clients.
Trudy
Trudy Anderson
Client Liason + Creative Directress
Trudy founded AdGals™ in 1994 because she saw an opportunity to speak to women in a more relevant way. Her passion for the female consumer is bred from years of working in the male dominated world of the advertising agency.
Trudy began her career at West Wayne in Tampa, Florida, where she worked on the original Publix campaigns as well as Florida Power & Light, Capital One and Independent Life Insurance. While at West Wayne, Trudy introduced the staff to a new toy, the Macintosh computer.
Trudy also worked as a Creative Group Head at Paradigm Communications located in Tampa, Florida where she was responsible for Continental Airlines, General-Rent-A-Car, The Tampa Bay Lightning and St. Josephs Hospital as well as GTE Mobilnet, creating the first national campaign to position cellular as an everyday tool.
As founder of AdGals™, Trudy has partnered with advertising agencies and clients to create compelling brands within the world of emerging technology for the more than 15 years. Past and present include Pinch A Penny Pool Patio & Spa, The Tampa Bay Lightning, Sonnys Barbq, Amscot Financial, Winn Dixie Supermarkets, Tampa Bay Devil Rays, Johnson and Johnson and Raymond James Financial. She has deep experience in marketing healthcare to the Florida Female and is proud to count The Woman’s Group of Tampa as an AdGals client for almost two decades.
Trudy believes in targeted marketing. Because of this, she helps clients find and speak directly not only to the Female Market, but to the Florida Female Market. Currently, Trudy is leading the agency in taking this one step further by defining 12 specific types of Florida Females via research and Facebook.
As a Florida Female, she currently defines herself as both MOD Mom and as a HOHO, as a woman owned business.
Michael
Michael Duranko
Client Liason + Integrated Media Strategist
Michael Duranko’s deep background in media sales and his love of all things concrete and measurable accounts for his fascination with marketing via emerging technology.
He graduated from Michigan State in 1987 with a Bachelors of Science in Chemical Engineering and began his career as a technical sales engineer with the Morton Salt Company. He then moved to Chemical Engineering Magazine and thru his career worked for a variety of media firms, managing sales and sales teams focused on technology companies.
As Chief Client Liason at AdGals™, Michael plans and manages client strategies while keeping them in the forefront of emerging technology. His speciality lies in creating customized and measurable integrated marketing approaches to maximize client creative and media dollars.
Michael not only believes in the importance of the alpha consumer, he introduced the idea of defining the Florida Female. He educates clients on the Florida Female, and says that “in order to truly communicate with a demographic you have to understand their psychographics; you have to understand what motivates and inspires them.”
Bernie
Bernie Clark
Emerging Technology Expert + Pod Person
Bernie Clark became fascinated with programming at an early age.
He began working for General Motors Corporation in 1978 and started programming in MSDOS, before Windows, in 1985. While working for GM, Bernie was instrumental in installing the first broadband cable system in the history of the industry. Bernie also programmed the first paperless assembly management systems in Fortran, was involved in building the GM plant Intranet which facilitated employee safety training, developed GM’s first skilled trades electronic purchasing system which resulted in millions in cost savings and programmed many other applications for GM using Pascal and then the Object Oriented Language C++. Bernie also developed Oracle PL/SQL code at GM (including triggers, stored procedures and packages).
Bernie continues to ride the wave of technology as he is always the first one out to surf. And although he is adept in all programming languages, he has great appreciation for the ease of application that social media platforms bring to the world of technology. He is always looking for a way to maximize capability and is consumed with finding new solutions to ageless marketing challenges. Bernie is now developing Facebook Aps, Mobile Aps, consumer interactive gaming experiences and integrating Twitter and You Tube into interactive media platforms.
As a Pod Person, Bernie enjoys continuing education and boasts significant certifications. He is currently the world’s only Certified PayPal and Certified Authorize.Net Developer as well as an SEO expert, with the credentials to prove it.
- THE WORLDS’ ONLY Certified PayPal Developer & Authorize.net Developer
- Google Adwords Certified Professional
- 2010 Microsoft Cloud Essentials Training and Certification
- 2009 Authorize.Net Certified Developer Training and Certification
- 2009 PayPay Certified Developer Level II Training and Certification
- 2008 PayPay Certified Developer Level I Training and Certification
- Microsoft Web Solutions Partner
- EBay developers program member
- Intel Channel Partner
- Blackberry Developer member
- Member Society of Manufacturing Engineers
- Oracle DBA
Suzanne
Suzanne Marshall
Videographer + Video Editing Gal
Suzanne Marshall is a prize-winning videographer, video editor and script-writer who graduated with Honors from one of the Seven Sister Schools – Smith College.
She has produced videos and websites for a variety of clients in entertainment, broadcasting, real estate, professional services, and the non-profit sector.
Expeditious and passionate, Suzanne brings sparkle to every AdGals™ project she approaches. She wears many hats and is a truly a team leader.
“Sometimes I just can’t stop thinking about a project. How to make it better. How to make it stand out. I’m editing in my sleep. It keeps me up at night.”
Suzanne loves working in a business that helps clients focus on the needs of female consumers and she is proud to call herself an AdGal™. She has not quite decided which Florida Female describes her. She’s leaning toward the HOHO, as an independent woman who calls her own shots, with pun intended.
Louie
Louie Zuniga
Art Director Extraordinare
Louie was hand-picked by the AdGals™ for his on-trend shoes and thinking. He is our official go-to guy for clean ads and sharp creative.
Although we abhor his nefarious McDonald’s addiction, we love him for the balance he brings to our estrogen-infused offices.
Louie’s advertising and design work has been selected as “Best of Show” and “Best of Ringling” and was recently selected as “Creative Head” to lead his fellow students in an integrated marketing campaign.
Louie brings a dynamic energy and vision to his work at AdGals™ each and every day. If we were in high school, he’d be our homecoming king.
Sarah
Sarah Masters
Technology Geekess
As our resident geek and self-proclaimed QuarterLifer, Sarah Masters is officially smarter than 95% of the rest of us. And lucky for our clients, it has been Sarah’s job to spearhead AdGals™’ technology driven strategies since the beginning of 2007.
Armed with her degree from the University of Tampa in Electronic Media Art and her sick fascination with all things tech, Sarah has tackled a diverse and impressive list of clients including Pinch A Penny Pools, eLogic Learning, Sonnys Real Pit Barbq, Amscot Financial, Ferman Motorcars, The Woman’s Group OB/GYN, ReleasIT and Decision Tree Systems.
True to her generation, Sarah lives and breathes all of the possibilities of digital media, immersing herself in complex applications, often just for the fun of it.
“If I don’t know how to do it, I’ll figure it out,” says Sarah. Which pretty much sums up her approach to everything
As you can see, she’s a pretty handy AdGal™ to have around.
Elizabeth
Elizabeth Thomas
Research Maven
Elizabeth Thomas is an avid social media researcher/educator who sees AdGals™’ foray into blogging and Facebook as merely the start of something much bigger – a new way to empower women!
She graduated from The University of Florida in 1980, and began her career as a Media Planner with the RKO Radio Network in Los Angeles, CA.
In 1991, she co-founded an award-winning, full-service advertising agency – A Flair for Hollywood Advertising, Inc. – while also serving as Regional Advertising Manager for prominent national homebuilder, UDC Homes, based in Tempe, AZ.
Over three decades, Elizabeth has worked with clients in pivotal industries ranging from financial services to healthcare, automotive, real estate, recreation, travel, and professional services.
Accounts Elizabeth has worked on include: Chase Mahattan Bank, Kemper Financial Services, Citicorp, Humana, Cigna, Diner’s Club, UDC Homes, Transeastern Homes, Aberdeen Golf & Country Club, and the Government of the Royal Bahamas. Elizabeth believes in the inherent power of women.
Elizabeth is a modern AdGalAdGals™ affecting change within corporate America by teaching big business to harness the strength within the true Alpha consumer.
As a Florida Female, Elizabeth currently defines herself as part Frontline Gal (with a partner serving overseas), and part Manopauser (redefining herself at midlife). She spends time with a variety of gal-friends – Mod Moms, Quarterlifers, Panthers and more…” AdGals™ make life so very interesting!”
